10 Questions to Ask Before Rebranding Your Business

Watch the replay for this free 30-minute webinar where we share our best tips for a successful rebrand.


10 Questions to Ask Before Rebranding Your Business

As your business evolves and grows you may feel it’s time to dump that Comic Sans font, 1990s looking website or tag line that just doesn’t fit what you do anymore.

These all may be things that are dragging your brand down and making your business look outdated or unprofessional. What are you going to do? The answer is “rebrand,” something even the most successful companies do.

A good strong brand can make or break a business.

Your company’s brand is more than just your logo and website, it’s the sum total of the experiences your audience has with your company. It’s your reputation, how customers feel about your business and the emotional connection they have with it.

A good brand communicates what your company does and how it does it.

A good brand also establishes trust, credibility and loyalty with your prospects and customers. And because a brand evolves over time, many companies, including some of the most successful ones, rebrand.

Taking control of your company’s brand by uncovering the authenticity behind it will give you the power to connect emotionally with your customers, creating trust and loyalty for a sustainable competitive advantage.

Sometimes it’s time to let go of the past and commit to a change. Rebranding your business is a way to declare that your company values growth and is focused on the future.

Change is never easy, but sometimes, as the song goes, a change will do you good.

In this workshop, you’ll discover:

About Jennifer

Web Design & Marketing Director

I help small businesses build a successful marketing strategy and get them looking good online with a website that brings home the bacon. Helping other entrepreneurs turn their dream into reality is what fuels me each day. I love everything there is about the marketing strategy and web design process, from the initial strategy discussions, to the final launch, but most of all, seeing my client’s businesses thrive due (in part) to the work we’ve done.

I’m a big believer in continuous improvement. A mentor of mine from early on in my career always taught me to embrace the idea that “there’s always a better way.” We are continually refining our process and sharpening our skills to provide our clients with the most effective strategies available.

Jennifer Hoffman
Angela Merzib

About Angela

Branding & Creative Director​

I build bold, “talkaboutable” brands for high achieving entrepreneurs from the ground up. I help business owners build a unique brand that utilizes their one-of-a-kind super powers to help them get noticed in a noisy marketplace, create a fulfilling and profitable business, and still have time for the important stuff.

In my 20+ year creative career, I saw a need to create more than just “pretty things” to help my clients succeed and was fueled by the desire to connect what I saw to be the missing dots between business objectives and creative outputs. As a strategic creative thinker, certified brand strategist, kickboxing instructor, and former roller derby competitor, I can land a punch with style.

I love how concise and clear this presentation was. Thank you for sharing ladies!
Jennifer D.
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