3 Reasons Your Website is Failing You

Jennifer Hoffman

By JENNIFER HOFFMAN

Reason #1 – It causes discombobulation.

3 Reasons Your Website is Failing You: Reason #1 Discombobulation

discombobulation [ dis-kuh m-bob-yuh-ley-shun ] 🤔

1. to be utterly and thoroughly confused: “I feel discombobulated because I literally have no idea what this website is about.”

As Donald Miller says, if you confuse, you lose.

Here’s what you need to do. Take a look at your website, or better yet, ask someone who doesn’t know your business to take a look at your website, and try to answer these three questions within 5 seconds (and without scrolling!):

✅ What do you offer?

✅ How do you solve your client’s problems?

✅ How do I buy from you?

Sounds pretty simple, right? You might be surprised how many businesses really struggle to communicate these basic details.

If you can’t answer these basic questions right off the bat, you risk losing that website visitor. And if you’re paying for ads or putting a lot of work into any marketing campaign to get people to your website, you could be losing leads and throwing a ton of money down the drain.

Here’s an example. For my own business, the first thing you see on my website (before scrolling) is:

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Websites That Drive Sales: Stand out from the competition with a website that’s memorable, powerful, and most importantly, driving sales.

>>SCHEDULE A DISCOVERY CALL<<

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Reason #2 – You haven’t solved their problem.

3 Reasons Your Website is Failing You - Reason #2 You Haven't Solved Their Problem

Every business sells something. A service or a product. We all know that. But what most people struggle to understand is that people don’t care about business, or your services, or your products.

🌟🌟🌟THEY CARE ABOUT FINDING SOLUTIONS TO THEIR PROBLEMS.🌟🌟🌟

So how does your service or product solve your client’s problems?

Let’s look at an example.

Let’s say you’re a naturopath who specializes in hormone balancing, gut health, food allergies, and fibromyalgia. Your patients don’t come to you for those services. They come to you because they desperately need help solving the digestive problems that keep them up at night, or chronic pain that makes it impossible to play with their kids anymore, or insanely itchy skin that drives them nuts.

The words on your website MUST:

✅ Address their problem and provide a solution that will rock their world.
✅ Cause the person to FEEL like you have the answer they’ve been searching for for years.
✅ COMPEL them to take action and schedule an appointment with you.

Reason #3 – Inaction Infraction

Long gone are the days of brochure style websites with basic information about the company, the services it provides, and a passive contact page.

Did you know that people are exposed to approximately 5,000 MARKETING MESSAGES PER DAY??? 😲

People are overwhelmed with opportunities to buy and if you make them burn too many calories when they go to your website to try and understand your services or how to buy from you, you might as well blow them a goodbye kiss right now. 💋

🌟🌟🌟So how do you fix this?🌟🌟🌟

Define the buying process you want them to follow and start with the end in mind. What is the one thing you love to sell more than anything else? The one thing that you love to do, brings you the most profit, and your clients want more than anything else?

More than likely, this will be a high dollar ticket item. But if someone has never bought from you before, they are very unlikely to make a big purchase too quickly. So you need to gain their trust over time by providing free valuable content so they can get to know you better.

This is why we recommend having a direct and indirect call to action on your website. So what does that mean?

➡️ A direct call to action is asking someone to buy from you or schedule a consultation. This assumes the person is ready to take action.

➡️ An indirect call to action is where you provide a freebie of some sort that requires them to enter their email address to get it. A few ideas for a freebie could include an ebook, video, mini course, or quiz. Then once you have their email address, you can continue to provide value to them over time. This will help you build trust with them and help them keep you top of mind for when they are ready to buy.

Questions?

Leave a comment below and let us know! Or to dig in deeper, schedule a free discovery call with me here.

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