401k ROBS Pros is a startup created by a former attorney who helps people use their retirement funds to start a business, tax and penalty free. His previous website was difficult to understand, hard to find information, and simply uninspiring. Our goal with the new website was to make it very clear what services he provides, make the information easy to scan, and encourage users to download an ebook or schedule a consultation.
The strategy
Our website design process included brand positioning which helped us to fully understand his target audience and his unique selling proposition. We used this information to create professional copywriting, a custom design, and a lead capture strategy.
We are driving traffic to the website through Google Ads. Once we receive the user's email address through the lead capture forms mentioned below, they receive our automated email series with valuable information about Rollover Business Startups.
We offer two different calls-to-action. The first is to schedule a free consultation with the ability to schedule an appointment online. The second is to download a free ebook for users who want more details but aren't ready for a consultation.
Use your mouse to hover over the image below to see the website before and after.
