Branding

Stand out even in the most competitive of markets.

Branding Agency Seattle

Stand Out as the Industry Leader

Are you seen as the go-to expert in your field or one in a sea of many? An undifferentiated brand with a lack of connection to its customers gets lost among the competition.

Turn your customers into fans and position your brand to speak to them and their needs, pain points, and goals—in their language, so you stand out as an industry of one and win more business.

Benefits of a Talkaboutable Brand

Deeper
Connections

Clients make decisions based on how they feel, not only what they think. A talkaboutable brand creates a preference for your brand over the competition’s.

Optimized
Marketing

A memorable brand is easier to market. Starting with a robust brand strategy, streamlines and optimizes all your future marketing efforts in one consistent direction.

Grow your
Business

On average, businesses that cultivate brand consistency see a revenue increase of up to 23 percent, and that money can be used to grow your business.

Less
Competition

Businesses that have shared brand values and cluture with their customers see a decrease in price sensitivity in their market and avoid being seen as a commodity.

Attracts
Talent

Authentic brands resonate with and attract likeminded clients and employees that align with your shared values and want to be part of what you’re doing.

Your brand is the extension of your core values that you infuse into every interaction you have with your audience.

If you're not telling the right story – your brand's story, you're diffusing its power.

Building a Talkaboutable Brand

At Coalition we create competition-crushing brands that take your business to the next level of success—and beyond. Crafting an unforgettable brand deserves a thoughtful, well-considered approach—one that solidly and cohesively showcases everything your business has to offer. That’s why we dig in deep and uncover all the amazing things that make your brand unique in the six areas below which will form the base of all the brand assets & experiences we create together.

1

Positioning

Uncover what you offer uniquely in the marketplace, how you differ from your competition so you can stand out as an industry of one.

2

People

Successful brands don’t focus on serving everyone, they help a specific group of people really well. Who is your core audience?

3

Personality

The voice, tone, look and feel of your brand that is authentic to who you are and how you want to be perceived. The guiding light for your business.

4

Promise

Your brand’s core values, what do you stand for and against? What do you promise to deliver to your tribe every time?

5

Purpose

The core story of your brand, the message that is the soul of your business, and why people should care.

6

Plan

An accelerated growth plan for becoming a sought out expert. The strategy to get you from A to B while avoiding common pitfalls and perils.

Get started now by booking your free consultation.

Your brand playbook is the strategic foundation for staying relevant to your audience.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

– Seth Godin

Inside-Out Branding

Every business has a brand, by design, or by default.

Developed correctly, branding can do more than anything else to plant a preference for your organization, product, or service firmly in the minds of your customers.

The biggest lesson we’ve learned in our many years of marketing is this — if companies will build a brand’s assets from the internal values, vision, character and personality of the brand, the audience will respond.

Don’t leave it to chance that other people see you the way you want them to. Stop hiding your company’s human traits behind a wall, and build your brand from the inside out.

Branding Agency Seattle - Inside Out Branding

At Coalition we understand that building a successful brand is first and foremost an internal exercise from which all the external elements are built upon.,

Tap Into Your Superpowers & Differentiate Yourself

It’s time to define & clarify what you do uniquely in the marketplace, who you do it for and why they should care. Our process leads us to identify your customers & your brand, so we can strategize a unified brand voice and craft an immersive experience for your customers.

Together, we’ll surface deep, meaningful insights about your brand and customer base; we’ll then translate those insights into executable design and marketing that supports your goals, values and desires for your business.

All of our brand workshops help you gain clarity in each of the areas below.

Brand
Positioning

Core Brand Messaging

Competitive Analysis

Customer Profiles & Journey

Look & Feel Brandboard

Goals & Prioritization

In our facilitated brand workshop we use our structured proprietary framework to solidify your brand strategy, define your position of advantage in the market, understand your ideal client and bring the heart & soul of your brand to life. Then we pull it together into a solid foundation on which to build out your brand assets, sales tools and marketing campaigns so you can get noticed, turn heads and achieve talkaboutable status.

Contact us today to start crushing the competition with a stand-out brand!

About Jennifer

Marketing Maven & Web Wizard

I help small businesses build a successful marketing strategy and get them looking good online with a website that brings home the bacon. Helping other entrepreneurs turn their dream into reality is what fuels me each day. I love everything there is about the marketing strategy and web design process, from the initial strategy discussions, to the final launch, but most of all, seeing my client’s businesses thrive due (in part) to the work we’ve done.

I’m a big believer in continuous improvement. A mentor of mine from early on in my career always taught me to embrace the idea that “there’s always a better way.” We are continually refining our process and sharpening our skills to provide our clients with the most effective strategies available.

Jennifer Hoffman - Seattle Marketing Agency - Coalition Web Design
Angela Merzib - Seattle Marketing Agency - Coalition Web Design

About Angela

Branding Goddess & Creative "MacGyver"

I build bold, “talkaboutable” brands for high achieving entrepreneurs from the ground up. I help business owners build a unique brand that utilizes their one-of-a-kind super powers to help them get noticed in a noisy marketplace, create a fulfilling and profitable business, and still have time for the important stuff.

In my 20+ year creative career, I saw a need to create more than just “pretty things” to help my clients succeed and was fueled by the desire to connect what I saw to be the missing dots between business objectives and creative outputs. As a strategic creative thinker, certified brand strategist, kickboxing instructor, and former roller derby competitor, I can land a creative branding punch with style.

WHAT Our clients say

"Coalition Web Design was recommended by a friend of mine who worked with them. Although I do not understand what they do, I do understand the results. Jennifer & Angela are easy to work with, responsive, and they get the job done. Two thumbs up."
Frank Selden
401k ROBS Pros
"Coalition Web Design helped my tax advisory firm with all our initial start-up website design and development and marketing materials. We were so pleased with the professionalism of their work product. I would recommend Coalition for any existing business looking to update their marketing/ branding image or for startups that need to begin the process."
Jenny Keeney
Blume Keeney
"Jennifer & Angela guided us from beginning to end through the entire web design process. They created a website that represented our brand perfectly and captured the essence of what Ron & Don are all about. We are thrilled with the end result!"
Ron-Upshaw
Ron Upshaw
Ron & Don Brokers
"Jennifer & Angela are awesome - they are fast, they are responsive and I have really enjoyed working with them."
Debbie Oberbillng
Allen Partners
Angela & Jennifer are those amazing branding unicorns you've been looking for. Angela's background in graphic design and a focus on strategy so her branding is not only beautiful, but creates a memorable brand that converts. If you feel like your branding is stuck in 1990 and you're embarrassed to send people to your website or social media, talk to Coalition Web Design today!
SARAH STOENNER
Sarah Stoenner Media
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