Branding
Stand out even in the most competitive of markets.
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Stand Out as the Industry Leader
Are you seen as the go-to expert in your field or one in a sea of many? An undifferentiated brand with a lack of connection to its customers gets lost among the competition.
Turn your customers into fans and position your brand to speak to them and their needs, pain points, and goals—in their language, so you stand out as an industry of one and win more business.
Benefits of a Talkaboutable Brand
Deeper
Connections
Optimized
Marketing
Grow your
Business
Less
Competition
Attracts
Talent
Your brand is the extension of your core values that you infuse into every interaction you have with your audience.
If you're not telling the right story – your brand's story, you're diffusing its power.
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Building a Talkaboutable Brand
1
Positioning
2
People
3
Personality
4
Promise
5
Purpose
6
Plan
Get started now by booking your free consultation.
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Your brand playbook is the strategic foundation for staying relevant to your audience.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
– Seth Godin
Inside-Out Branding
Every business has a brand, by design, or by default.
Developed correctly, branding can do more than anything else to plant a preference for your organization, product, or service firmly in the minds of your customers.
The biggest lesson we’ve learned in our many years of marketing is this — if companies will build a brand’s assets from the internal values, vision, character and personality of the brand, the audience will respond.
Don’t leave it to chance that other people see you the way you want them to. Stop hiding your company’s human traits behind a wall, and build your brand from the inside out.
At Coalition we understand that building a successful brand is first and foremost an internal exercise from which all the external elements are built upon.,
Tap Into Your Superpowers & Differentiate Yourself
It’s time to define & clarify what you do uniquely in the marketplace, who you do it for and why they should care. Our process leads us to identify your customers & your brand, so we can strategize a unified brand voice and craft an immersive experience for your customers.
Together, we’ll surface deep, meaningful insights about your brand and customer base; we’ll then translate those insights into executable design and marketing that supports your goals, values and desires for your business.
All of our brand workshops help you gain clarity in each of the areas below.
Positioning
Core Brand Messaging
Competitive Analysis
Customer Profiles & Journey
Look & Feel Brandboard
Goals & Prioritization
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In our facilitated brand workshop we use our structured proprietary framework to solidify your brand strategy, define your position of advantage in the market, understand your ideal client and bring the heart & soul of your brand to life. Then we pull it together into a solid foundation on which to build out your brand assets, sales tools and marketing campaigns so you can get noticed, turn heads and achieve talkaboutable status.
Contact us today to start crushing the competition with a stand-out brand!
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About Jennifer
Marketing Maven & Web Wizard
I help small businesses build a successful marketing strategy and get them looking good online with a website that brings home the bacon. Helping other entrepreneurs turn their dream into reality is what fuels me each day. I love everything there is about the marketing strategy and web design process, from the initial strategy discussions, to the final launch, but most of all, seeing my client’s businesses thrive due (in part) to the work we’ve done.
I’m a big believer in continuous improvement. A mentor of mine from early on in my career always taught me to embrace the idea that “there’s always a better way.” We are continually refining our process and sharpening our skills to provide our clients with the most effective strategies available.
About Angela
Branding Goddess & Creative "MacGyver"
I build bold, “talkaboutable” brands for high achieving entrepreneurs from the ground up. I help business owners build a unique brand that utilizes their one-of-a-kind super powers to help them get noticed in a noisy marketplace, create a fulfilling and profitable business, and still have time for the important stuff.
In my 20+ year creative career, I saw a need to create more than just “pretty things” to help my clients succeed and was fueled by the desire to connect what I saw to be the missing dots between business objectives and creative outputs. As a strategic creative thinker, certified brand strategist, kickboxing instructor, and former roller derby competitor, I can land a creative branding punch with style.
WHAT Our clients say
