Every Body STRONGER: Discovering what strengthens a brand
With smart thinking and human insight, we better brands dedicated to bettering others.
Every Body STRONGER is more than personal training. In a vast sea of fitness promises built on muscles, six packs and beach bodies, Every Body STRONGER dares to stand out by promoting health and wellness for those who don’t feel confident at the gym.
While some would label their clients as atypical in body type, they know their clients are closer to normal than your average gym would have you believe. So they started with a powerful philosophy that focused on improving the lives of their clients, but they hadn’t taken the time to improve themselves as a brand. It takes a certain boldness to become stronger, which is why they turned to Be Bold Branding.
We worked alongside founder and exercise physiologist Geoff Starling to create a unique brand strategy, make his brand visually stand out against the competition, and discover who his clientele actually is.
Every Body STRONGER
Brand strategy + guide