We're In This Together
Navigating Business Through COVID-19

Jennifer Hoffman

By JENNIFER HOFFMAN

I was about to make a big announcement today, but given what’s going on in the world, it feels unimportant. In short, I’m changing my business name to Coalition Web Design and teaming up with the incredibly talented brand strategist, Angela Merzib.

But I know you have bigger things on your mind.
Assuming most of you are still healthy (at this point), we all have to figure out how to navigate this new economy. Businesses are facing a unique challenge and must be planning ahead to weather this storm.

There’s no shortage of advice on the Internet. I’ve already heard podcasts, seen videos, and read blog articles on the subject. I think all of that can be helpful, but more importantly, I think business owners need to take a breath, strategize, and come up with a proactive plan.

Angela and I are offering a few different options to help business owners get creative.

  1. One Free Hour of Our Time: If you’re a local business in Washington and need some help with your website, marketing, social media, graphics, or email marketing, we’re giving away one hour of time to as many businesses as possible. 
  2. Business Brainstorm Session $499: This two-hour brand and marketing session will help you cut through your toughest business challenge, gain clarity on your vision, and give you big picture marketing insights.
  3. Brand Positioning + Marketing Plan $2,499: In this half-day workshop, we’ll dig deep into the unique challenges your business is facing and develop a plan to help you rise above it by identifying your superpower positioning and growing your brand and business reputation online. You’ll walk away with a solid framework on how to position your brand in this market and a full-fledged marketing plan.
  4. Marketing Implementation (increments of 10 hours per month): Given the unique situation we’re in, creativity and flexibility is a must. We’re now offering all-inclusive marketing retainers at a discounted hourly rate of $100. After we’ve developed your plan, we’ll help you implement every detail. These packages can include advertising, social media, content writing, graphic design, email marketing, photography, website improvements, etc.

If you’re interested in these ideas or if there is anything else we can do to help you get through this time, please reply to this email.

Additionally, we’ll be providing strategies in a live training later this week, and tips on social media and through our blog. Make sure you’re following us on Facebook, Instagram, and LinkedIn to tune in.

I know we’re all facing a lot of uncertainty right now, but we’re all in this together.

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